Bear Minimum Social Club

Showing up > Showing off.


We just showed up and this page is doing the bare minimum right now.Find us on socials. We might or might not be slightly more alive there.


WTAF is BMSC?

We’re not a brand. We’re not a movement (not yet). We’re just a judgement-free, welcoming space for people who show up when they’d rather not. Our humour is dry, and we don’t mind taking a jab at unrealistic fitness influencers and hustle culture.


The Creed


We see you.The ones who show up even when running on empty.Tired parents, shift workers, shy beginners.The Unsung Heroes.We’re here for real people with real lives, and we’re proud of every single effort.We celebrate showing up with messy hair, stretch marks and zero energy for fake smiles.Showing up > showing off.We celebrate the small victories that others overlook.We see you.We are you.